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AI Insights · Timothy · January 2023

Top 5 Beauty Retail Apps on Android in UAE Q4 2022

Explore the performance of the top 5 beauty retail apps on Android in the UAE during Q4 2022, with insights on downloads and active users.

Top 5 Beauty Retail Apps on Android in UAE Q4 2022

In the fourth quarter of 2022, the top 5 beauty retail applications on the Android platform in the United Arab Emirates showcased varying performance trends. Here's a detailed look at their weekly downloads and active user metrics, based on data from Sensor Tower.

Bath&BodyWorks saw a significant fluctuation in weekly downloads. Starting strong with 3.1K downloads in the last week of September, the numbers dipped to as low as 431 in late October. However, there was a recovery towards the end of the quarter, with downloads stabilizing around 1.4K. Active users also mirrored this trend, beginning with 8K users in late September, dipping to approximately 3.6K in late October, and then rising back to around 6K by the end of December.

Sephora UAE: Beauty, Makeup had a more consistent performance in terms of downloads, peaking at 1.1K in late October. The active users for Sephora UAE started at 6.6K in late September, peaked at 7.9K in late October, and then saw a decline to about 4.8K by mid-December before recovering to 6.8K by the end of the quarter.

Nykaa - Beauty Shopping App maintained a steady download rate throughout the quarter, ranging from 148 to 227 per week. Active users for Nykaa remained relatively stable, fluctuating between 2.6K and 3K throughout the quarter.

Nessa experienced moderate fluctuations in weekly downloads, starting at 150 in late September and peaking at 278 in late November. However, the app's active user data was not available for this period.

Finally, العربية للعود | Arabian Oud saw a consistent download rate, with weekly downloads ranging from 122 to 215. Active users for Arabian Oud showed slight variations, starting at 1.1K in late September and remaining around that number throughout the quarter.

For more detailed insights and comprehensive data, visit Sensor Tower.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2023